Why Inclusion is the Best Power-Up for the UK Gaming Industry

The UK gaming industry is a powerhouse, with a market worth over £7 billion. But here’s a question for all the tech leaders out there, are your team as diverse and inclusive as the players you’re creating your games for? If not, you might be missing out on one of the best power-ups available for your business. One which can boost creativity, problem-solving, and even your financials. Let’s talk about why inclusion is great for the gaming industry and why it makes sense both morally and commercially.

Diversity = Creativity

The best games to play are the ones that surprise us. They have unexpected plot twists, fascinating characters, and worlds we never imagined. Guess what? The same goes for your team. The more diverse your workforce, the more creative ideas you’ll generate. People from different backgrounds bring different perspectives, which can lead to fresh, groundbreaking ideas.

Think about it, if your team is made up of people who all think and act the same, you’ll likely end up with the same ideas. But with a diverse team, you’re getting new angles, perspectives, and insights that can lead to the next big hit in game design or marketing activations.

Inclusive Teams Solve Problems Better

Diverse teams are also better at problem-solving. Whether it’s fixing bugs, creating never before seen activations or designing a game that appeals to a wide audience, a team with varied perspectives will come up with better solutions. A Boston Consulting Group (BCG) study found that companies with more diverse teams had 19% higher innovation revenue. Imagine what that could mean for your own business.

Good for Business (and It’s the Right Thing to Do)

Diversity and inclusion are no longer just buzzwords—they’re good for your business. Research by McKinsey shows that companies in the top quartile for ethnic and cultural diversity are 36% more likely to have above-average profitability . In short, when you include people from different backgrounds, you’ll see a boost in performance and creativity, leading to better games and happier players.

And let’s not forget the ethical side. When you make inclusion a priority, you’re creating a workplace where everyone feels valued, respected, and able to contribute. This leads to happier employees who are more engaged and loyal, which is a win for everyone.

So, tech leaders, here’s the takeaway: inclusion isn’t just good for your soul—it’s good for your business. The more diverse your team, the more you’ll thrive in an industry that’s all about pushing boundaries. It’s time to press start on inclusion and diversity and see where it takes your business.